This past Monday I watched the college football national championship. It was a great game played by two great teams. These teams were there because they excel at the most critical phase of the game. It’s not defense, offense, or special teams. It’s recruiting. Those games are won and lost in recruiting.
It occurred to me that the same is true for unions only we do not call that phase of our game recruiting. We call it organizing and just like in college football, it is crucial to our success.
We recruit/organize externally by … Read More...